“Cool, Lovable, Outrageous,Unique Dynamic Sound” – that is how Joseph Kusaga, Managing Director of Clouds Media Group came up with the name for his new Swahili language radio station in Tanzania in 1999.

Now he is in charge of a fast-growing media group that has expanded to include Clouds TV, The
English language radio station Choice FM and event markerting company Primetime Promotions.

Clouds FM was one of the few private radio stations in the country and part of its early success come from
using frequencies at the lower end of regular FM dial. It is recognized that many vehicles in Tanzania had been imported from Japan and come fitted with radios that only tuned up to 90 MHz.

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